003: Explaining the Keyword Match Types

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Episode description:
On today's episode of the Paid Search Podcast Chris and Jason talk about the different kinds of keyword match types in AdWords. The guys discuss exact match, phrase match, broad match, broad match modified, and negative match keywords. They define the different match types, go over common match type mistakes, and explain how to use the various keyword match types in your AdWords campaigns. Tell your friends about the show and check out paidsearchpodcast.com!

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