058: Someone Answered Our Facebook Challenge

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Episode description:
YES OH YES. Wow do we have a good one for you today. A few weeks ago Jason issued the Facebook Challenge and asked the PSP audience if there was anyone out there who was actually generating leads from Facebook. Not the fluffy impressions and brand awareness stuff, but actually solid leads, phone calls and lead forms being completed.One of our listeners, David Shapiro, contacted us and said he had been using Facebook ads to generate leads and would be happy to share his Facebook advertising experience with us.David and the guys talked about how Facebook targeting works, how the bidding works, and what strategies David is using to generate leads from Facebook ads. The guys also compare Google AdWords and Facebook advertising.It was an interesting discussion, and we hope you enjoy it.David's website is http://davidshapiro.net/Please share the show with friends and colleagues, we really appreciate that! And please leave us a review. You can send us your questions at our website, PaidSearchPodcast.com and follow us on Twitter and Facebook.

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